Marie Obégi has built Maison Pan into a respected artist-run residency operating in Beirut and London. Individuals and companies are now asking her to help them do the same — as a pop-up, a permanent program, or through advisory sessions. She doesn't know how to package, price, or sell this expertise.
This report answers those questions across five sections:
6 market categories, key players, hotel/corporate/brand residency trends, and the wide-open service gap.
Positioning matrix, Marie vs. the only direct competitor, adjacent threats, and her 4 unfair advantages.
4-tier offering model (free discovery → €8K/mo retainer), add-ons, client entry points by type.
Industry benchmarks, recommended pricing with justification, revenue scenarios, and pricing rules.
Discovery call script, proposal structure, objection handling, free-vs-paid line, 90-day launch roadmap.
The artist residency ecosystem has 6 categories and hundreds of players — but only one firm (HY-res) is explicitly positioned as "we help you build a residency program." Creative placemaking firms serve developers, art consultancies procure art, nonprofits administer grants — none specialize in residency program design for commercial clients.
From Ace Hotel (~400 artists over a decade) to Belmond (€15K photo residency awards) to Ritz-Carlton and Kimpton — hotel AIR programs are the fastest-growing segment. They need exactly what Marie can offer: authentic, artist-first program design.
Practitioner-founder (not theoretical consultant), dual Beirut + London footprint, French-Lebanese cultural bridge, Parsons-educated, and inbound demand. See the positioning matrix — she occupies a unique spot.
Industry benchmarks support €150–€300/hr for specialist creative consultants. Marie's recommended pricing: €3K–€4.5K for a 6-week advisory, €10K–€20K for a pop-up project, €4K–€6K/mo for ongoing partnership.
| Scenario | Mix | Annual Revenue |
|---|---|---|
| Conservative | 4 advisory packages + 1 pop-up | €22,000 – €38,000 |
| Moderate | 6 advisory + 2 pop-ups + 2 workshops | €53,000 – €89,000 |
| Optimistic | 6 advisory + 2 pop-ups + 1 retainer (6 mo) + 3 workshops | €83,000 – €137,000 |
One retainer client alone (€4K–€6K/mo for 6 months = €24K–€36K) exceeds the entire conservative scenario. The goal is converting pop-up clients into retainers. Full breakdown →
| Tier | Format | Duration | Price | Best For |
|---|---|---|---|---|
| Discovery | Video call | 30 min | Free | Everyone |
| Advisory | 6 × Zoom | 6 weeks | €3,000 – €4,500 | DIY operators |
| Pop-Up | Project | 1–8 weeks | €10,000 – €20,000 | Hotels, brands, events |
| Partnership | Retainer | 6+ months | €4,000 – €6,000/mo | Permanent programs |