Maison Pan Strategy

Industry Landscape

Market map • Key players • Trends • Opportunities

Executive Summary

Market structure6 distinct categories, no single dominant model
Fastest-growing segmentHotel artist-in-residence programs
Key market gapTurnkey residency-as-a-service (only 1 dedicated firm exists)
Corporate demandExpanding beyond tech → luxury, hospitality, real estate
Creative placemaking market$3.8M+/yr revenue for top firms (NINE dot ARTS)

Market Map — Six Categories

The artist residency ecosystem is not a single market. It spans six distinct categories, each with different business models, clients, and economics.

CategoryWhat They DoRevenue ModelKey Players
Legacy ResidenciesOperate their own prestigious, fully-funded artist residenciesEndowments + donations + grants (nonprofit)MacDowell, Yaddo, Skowhegan
Institutional ResidenciesSubsidized residencies attached to museums or art centersFee-based ($650–900/week) + scholarships + grantsMASS MoCA, Pioneer Works
Founder-Led ResidenciesIndependent, boutique residencies built by individual artistsFounder-funded, small grants, partnershipsMaison Pan, Wassaic Project, Hammana Artist House
Residency-as-a-ServiceHelp properties/brands create their own residency programsConsulting fees + ongoing managementHY-res (sole dedicated firm)
Creative PlacemakingArt integration for real estate, municipalities, developmentsProject fees from developers/municipalitiesMASSIVart, NINE dot ARTS, Distill Creative, Artspace
Hospitality Art ConsultingCurate and procure art collections for hotels and corporatesProcurement markup (100%+) + consulting feesKBAA, Artelier, ArtLink, Curate Art Group

Category 1 — Legacy & Institutional Residencies

These are the traditional, nonprofit residencies that define the field. They set the prestige benchmark but don't compete commercially with a consultancy model.

MacDowell

Peterborough, NH • Founded 1907
Nonprofit

Fully funded fellowships. Need-based stipends. 10–20% acceptance rate. Pure endowment + donation model.

Yaddo

Saratoga Springs, NY • Founded 1900
Nonprofit

Donor-sponsored residencies (endowed or annual). 10–20% acceptance rate.

MASS MoCA / The Studios

North Adams, MA
Subsidized

$650/week (actual cost $900+). Financial aid available. Assets for Artists program offers micro-grants up to $2,000.

Pioneer Works

Brooklyn, NY • Founded 2012
Nonprofit

1866 ironworks factory. $12M recent upgrade. 3D printing, metalworking, photo/music studios. Annual open call.

Skowhegan School

Maine • Founded 1946
Tuition + Scholarships

9-week summer residency. 65 selected from ~2,500 applicants. Community-driven admissions.

Res Artis (Network)

Global • Founded 1993
Membership

700+ vetted members in 85+ countries. Membership fees. Open calls directory, annual conference, advocacy.

Category 2 — The Service Gap (Residency-as-a-Service)

Key finding: Only ONE firm globally is explicitly positioned as "we set up artist residencies for your property." This is a wide-open market. See positioning matrix for the visual.

HY-res (Hybrid Hospitality & Artist Residency Consultancy)

France-based • Solo founder
Consultancy Full-service

The closest competitor to what Marie could build. Services: residency planning & logistics, artist sourcing & selection, creative programming, marketing, guest experience, revenue strategy, occupancy optimization, community engagement, staffing.

Founder turned a failed French hotel + 12th-century chapel into a thriving creative residency (12M+ viral video views). Now packages that expertise for other property owners. See direct comparison.

Everyone else either runs their own residency, does broader creative placemaking, or does art procurement. The dedicated "I'll help you build a residency program" niche is virtually empty.

Category 3 — Creative Placemaking Consultancies

These firms do broader creative integration for developments and municipalities. Artist residencies may be one component, but not the core offering.

MASSIVart

Montreal, Toronto, Mexico City • Founded 2009
Placemaking

5,000+ artist collaborations. Masterplans, public art, cultural programming. Clients: developers, airports, mixed-use.

NINE dot ARTS

Denver, Seattle, Atlanta • Founded 2009
Art Consulting

~$3.8M annual revenue. ~1,000 projects in 39 states. Network of 10,000+ artists. $50M+ generated for creative economy.

Distill Creative

NYC • M/WBE Certified
Placemaking

Creative placemaking, art & retail curation, event curation. Clients: major real estate developers (Vornado, JBG Smith).

Artspace Projects

Minneapolis + 5 offices • Nonprofit
Real Estate

50+ affordable arts facilities in 20 states. 1,500+ live/work units. Also offers consulting to public sector on creative space needs.

Category 4 — Corporate & Brand Residencies (Demand Side)

These are the potential clients — companies that already run or want to run artist-in-residence programs. The trend is accelerating beyond tech into luxury, hospitality, and manufacturing.

Tech Companies

CompanyProgramStipendDuration
MicrosoftArtist in Residence (since 2012)VariesVaries
AutodeskPier 9 Artist in Residence$8,000 / 4 monthsUp to 6 months
Amazon (via Shunpike)Artist in Residence$15,000 grant10 weeks
GoogleCreative FellowshipFull supportVaries
MetaArtist in ResidencePaid commissionsProject-based

Luxury & Manufacturing

BrandProgramScale
Kohler Co. (via JMKAC)Arts/Industry Program (since 1974)12 artists/year, 500+ alumni from 26 countries over 50 years
Bombay SapphireStir Creativity$20M global campaign, pop-ups in Paris/Milan/Berlin
LVMHMétiers d'Art residenciesArtists placed at LVMH ateliers
GucciArtist in Residence at Chatsworth HouseMulti-year program (since 2019)
Kering GroupCRAFT residencyPartnership with Shanghai Fashion Week

Hotels (Fastest-Growing Segment)

Hotel / BrandProgramDetails
Ace Hotel (global)AIR Program~400 artists over past decade, month-long stays, curated by external partners
Belmond (LVMH)Artists in Residencia€500/month + up to €5,000 production grant. Photo residency: €15,000 award
Graduate HotelsSweet Dreams SocietyResidencies in 9 US cities, open application
Kimpton (IHG)Art in ResidenceYear-round rotating program with local artists
Ritz-Carlton TorontoPermanent Artist in ResidenceJacqueline Poirier ("Crazy Plate Lady")
Belmond Mount NelsonArtist in Residence (since 2017)Portrait commissions + painting classes for guests
The Pfister HotelInternationally recognized programLargest Victorian art collection of any hotel

Sources

  1. Robb Report, "Why Artist-in-Residency Programs Are Hot at Haute Hotels" (2024)
  2. Artist Communities Alliance, "Starting a Residency" guide
  3. Res Artis global network — 700+ members in 85+ countries
  4. Pioneer Works residency program
  5. NINE dot ARTS — ~$3.8M revenue, 1,000 projects in 39 states
  6. MASSIVart — 5,000+ artist collaborations
  7. HY-res — Hybrid Hospitality & Artist Residency Consultancy
  8. Belmond Artists in Residencia program details
  9. Ace Hotel AIR Program
  10. Kohler Arts/Industry Program — 50+ years, 500+ artists