X axis = how focused on residency programs specifically (vs. broad creative services). Y axis = who they serve (artists directly vs. organizations commercially). The green zone — high residency specialization + organization-serving — is the opportunity. Only HY-res occupies it today.
The arrow shows Maison Pan's strategic move: keep the deep residency specialization, pivot from serving artists directly to serving organizations commercially. The green zone is nearly empty — only HY-res is there.
Independent artist-run space dedicated to artistic exchange and growth. Driven by passion, friendship, and artistic exploration.
Maison Pan currently operates as an artist-run residency — not a consultancy. But the demand signal is clear: individuals and companies are already asking Marie whether she can do it for them.
Strengths:
Gaps to address:
Similarities:
Differences:
These firms are not direct competitors but could expand into residency consulting. Understanding them helps Marie position clearly.
| Category | What They Do Well | Why They're Not a Threat (Yet) |
|---|---|---|
| Creative Placemaking MASSIVart, NINE dot ARTS |
Large-scale art integration for real estate. Deep developer relationships. Big budgets. | Residency programs are a minor add-on, not their core. They don't understand the artist-community dynamic that makes a residency live. |
| Hospitality Art Consulting KBAA, Artelier, ArtLink |
Art procurement for hotels. Established client relationships with major hotel brands. | They buy and install art. A residency is a living program — community, programming, artist development. Different skill set entirely. |
| Nonprofit Intermediaries Shunpike, ACA |
Administering corporate programs (Amazon, etc.). Deep nonprofit expertise. | Mission-driven, not commercial. Slow. Can't serve luxury/hospitality clients who want speed and polish. |
Most consultants advise from theory. Marie built and operates two spaces in two countries. She knows what works because she lives it daily. This is irreplaceable credibility.
People are asking her unprompted. This is the strongest possible market signal — she doesn't need to create demand, only to capture and serve it.
French-Lebanese, Parsons-educated, operating in Beirut and London. She bridges Middle Eastern and European art scenes — a unique position that no competitor occupies.
She IS an artist running a space for artists. This authenticity is what hotels and brands want but can't buy from a consulting firm. It's the difference between a sommelier and a wine distributor.